Amazon set to rival Apple Messages with their effort on mobile messaging service.

Last week, Amazon tried to gather information from customers, to ascertain the features they would like to be incorporated in a mobile messaging platform. According to reports, the new messaging platform by Amazon Anytime features video chat, text, group task, voice calling and social networking abilities.

Amazon’s Anytime may be launched soon

AFTVNews reports that existing customers deciphered from the slides they see that the launch of this messaging platform is close. In line with other messaging platforms, Amazon’s Anytime will work first on Android and iOS.

Anytime seems to be a multipurpose messaging solution that features many social networking principles – according to blog images. Filters, special effects, voice chats, video, encrypted texts and public sharing features with staples like the ‘@’ mention are all embedded in the coming Amazon’s Anytime.

More exciting features of the Amazon’s Anytime

The messaging platform will be more fun as it also incorporates group features like placing orders for food, sharing location, playing games and even playing music. In line with its production company – e commerce, the platform hones a significant portion of its focus on business. Speculations are that it will enhance business communications and order placements via Amazon’s e-commerce stores.

While a blog slide indicates that users can get in touch with others using their names, it’s not clear how this will work. Phone numbers are not needed, this may entail users signing up with their email details or link up using existing messaging apps and social networks.

Anytime may pick up ideas from Alexa’s just released calling and messaging features. Likewise, Amazon may be getting ideas from their Chime video conferencing service premiered during the early part of this year.

According to an Amazon survey, the features highlighted. Apple is stepping up their game with the addition of special effects and photo filters on their future operating system – this is powered social music sharing through Apple Music, one-to-one Apple payments, advanced computer vision technology, icloud syncing for Messages and others.