Production companies seize the opportunity of coming holidays to promote their new movies so they can reside or hopefully reaches the top.

Johnny Depp’s “Pirates of the Caribbean: Dead Men Tell No Tales”, no wonder, jockeyed for the first place in all movie theatres and is anticipated to be crème de la crème and perform well during the four-day Memorial Day holiday. Unlike Johnny Depp’s movie, hopes on Baywatch were crushed as they movie is still falling to garner audience or to find critic’s or reviewers’ favor.

Pirates of the Caribbean: Dead Men Tell No Tales

Johnny Depp’s “Pirates of the Caribbean: Dead Men Tell No Tales” will hit $75 million during the four-day Memorial Day holiday. The movie doing quite good as it had a $230 million budget, but it was reaching for a $26 million opening day on Friday — including $5.5 million from Thursday night previews. Despite the fact that the movie is starting off well, it falls short of the tremendous profit that Pirates of the Caribbean: The Curse of the Black Pearl made.

Disney puts big expectations on Pirates’ shoulders. The movie’s previous pleasant record and big time star Johnny Depp makes Disney anticipate tremendous profits overseas to make up for any shortfall may happen. The movie has already hit whopping $86.5 million internationally for a global sum of $110 million, moreover, the global debut made $275 million, including $21.3 million on the first day the movie strikes theatres in China on Friday.

Baywatch

On the other hand, Dwayne Johnson’s “Baywatch,” has dramatically gone astray as it had saved its place at the rear end of all the movie participating. The film garnered estimated $4.5 million on Thursday, including $1.25 million from Wednesday night previews. Thus, Baywatch took in an estimated $5.7 million during the four-day holiday projection.

Baywatch was expected to debut in 3,647 North American locations, making between $32 million and $40 million in five days. Nonetheless, the movie is falling to the bottom with less than $30 million.

Despite the fact that Baywatch has all the intriguing elements put into it, which includes an amalgam of high-profile stars such as Dwayne Johnson, Zac Efron, Priyanka Chopra and Alexandra Daddario alongside comedy-action formula which is favoured by the audience.

Such formula needn’t marketing and promotion; movies of such category usually reach a considerable amount of millions during debut in theatres even if they are not critically acclaimed. However, Baywatch was neither acclaimed by critics, rotten tomato reviewers or audience.

Memorial Day weekend witnessed several anticipated hits, including Indiana Jones and the Kingdom of the Crystal Skull, Terminator: Salvation, Kung Fu Panda 2, The Hangover part II and The Hangover part III.