Over the weekend, Man Down a war thriller with Shia LaBeouf, premiered in a single U.K. theater and managed to gross just £7 ($8.70), according to ComScore.
This amount is equivalent to one single movie ticket, as U.K. Cinema Association states that the average movie ticket in the country costs around £7.21.
A poor opening:
Senior media analyst at ComScore, Paul Dergarabedian, said: “Poor Shia. That opening could be in the Guinness World Records or something.”
The movie was shown in only one location, Reel Cinema in Burnley, while being simultaneously released digitally on demand. This has made the theatrical release seem like something of an afterthought. According to the Guardian, the movie will be available on DVD and Blu-ray next month.
LaBeouf found success with big summer blockbusters such as “Transformers” and “Indiana Jones and the Kingdom of the Crystal Skull” but lately he’s been concentrating more on indie projects which have been met with mixed reviews. Last year, his movie “American Honey” earned him strong reviews, however, other movies such as “The Company You Keep” and “Charlie Countryman” weren’t memorable for both viewers and critics.
However, what the media has been focusing on lately is LaBeouf’s off-screen behavior. He was arrested several times due to intoxication, and most recently he participated in an an art installation protesting Donald Trump’s presidency.
Man Down is directed by Dito Montiel, with whom LaBeouf has previously worked on 2006’s “A Guide to Recognizing Your Saints.” The movie was shown at the Venice and Toronto film festivals to negative reviews. However, it did ok in the US box office, grossing $454,490.
LaBeouf is not the only star to have such a disappointing revenue. Other stars’ indie projects didn’t fare well in the box office. Last summer, Emma Watson’s direct-to-video film The Colony grossed £47 in the U.K. and received a wave of negative publicity. While Richard Gere’s “The Benefactor” opened with a measly £25 in spring of 2016.
However, this attention garnered by the movie’s small grossing, could have a positive side effect, it might garner attention to the low profile production.
Or as Dergarabedian said: “There could be a silver lining to those seven pounds.”