“Baba Booey” was made popular by Joey Boots, of The Howard Stern Show. Today, several news outlets have reported that the entertainer had died at the age of 49.

TMZ and CNN reported that the radio personality, whose was born Joey Bassolino, had died in his apartment in Bronx, New York on Friday. The New York Police Department (NYPD) later confirmed his death to the Hollywood Reporter.

Bassolino, garnered attention and became popular for shouting out “Baba Booey” on Stern’s radio show. He was also a member of the rogue’s gallery, which is known as the Wack Pack. The funny entertainer also successfully defended his right to shout out his famous words after he was sued in a New York court.

His friends were devastated when they learned of Bassolino’s death. The crew had just started taping Bassolino’s podcast, ‘The Joey Boots Show’.

Fellow Wack Packer Erik “High PitchBleaman revealed to CNN that he had gone to check on his friend after he failed to show up for the taping. A building manager assisted Bleaman and helped him to gain entrance to Bassolino’s apartment where he found the him slump over a chair.

According to TMZ, Bleaman notified first responders and called the show to deliver the bad news. He said he asked the crew to stop recording, but they kept rolling tape.

Erik Bleaman stated that he and the building manager had open Joey’s apartment door and found him slump over in his chair. He also said the entertainer felt ice cold when he touched him. Emergency responders at the scene pronounced him dead. Joey Bassolino’s body was later removed to a local morgue where a medical examiner will determine the cause of death.

Joey Boots had been diagnosed with diabetes, which he made known to everyone who works at the station.

Howard Stern addressing fans via Twitter promised that the show would honor “the one and only Joey B” with a tribute show next year.